UX/UI DESIGN
VASA FITNESS WEBSITE UDPATES
Navigation Restructure
Navigation was restructured to enhance user experience. There was a need for easier access to memberships. This new structure achieves that and helps define user flows (Low intent investigators vs high intent prospects vs members). This also resulted in better use of limiting nav spaces for Google listing.
(Before and After Nav)
General Membership Page
Individual Membership Pages
With individual membership pages users are provided more detail. These detail pages help sell the individual plans and can be used as landing pages for future campaigns.
Expandable Comparison Charts
IP Sniffing
The ability to IP Sniff serve the most relevant information to the user (showing Studio vs VASA Fit plans, showing the classes that are available for their specific club). Users can easily change the location, either on the page or from the utility bar.
Location Display with Full Address
The location display with full address provides an overall better user experience and empowers users to explore other desired areas. This adds confidence in selecting the right location (OKC vs OKC (Penn), Phoenix East Thunderbird vs Phoenix West Thunderbird).
Class Category Page & Simplifying the Class Schedule Pages
Adding an information page and schedule pages separates the Low Intent User that is investigating what classes are offered vs members looking for the schedule. This addition along with IP Sniffing feature also serves for location specific SEO purposes. Future adaptations of the information page include Coach/Trainer highlight page (links to social, blogs, workouts).
Ana Aviles 